Emily Wexler

They say to be great at your job, you have to love your job. Well, I’m not sure if anyone actually said that, but I’m saying it now.

In our Marketer Survey this year, 28% of respondents said their job satisfaction was “high,” and when asked whether they were seeking new opportunities, 31% said no, they’re happy where they are right now. How much do you want to bet that portion of marketers would over-index on the “great at their jobs” scale? It seems fairly obvious – you can do a job competently, and even do it well, but to be truly great at it, you need to be passionate.

http://strategyonline.ca/2014/12/19/the-passion-of-the-marketer/